Large scale music production project for the high-class department store “Globus” a subsidiary of Switzerland’s leading trading company “Migro” with over 300,000 employees. Based on research resulting in the fact that store traffic is greatly influenced by music, weather and temperature, we proposed an “in-store music concept that can control customer service” to the client. Of 48 stores, 28 stores including Zurich’s flagship store had our concept introduced to them.
Weather information in each location, in-store customer traffic, BPM and other information was assembled on the programming patch “MAX.” Music composed of stems, or individual parts of each songs (drums, vocals, guitars, etc,) were provided and programmed into the “MAX” patch. The more traffic increased, so did the cash turnover rate; or when the weather was bad and there were few customers, the “MAX” would adjusted for all these factors.
To ensure high-quality music, Ringmasters recorded an orchestra in Bulgaria arranged to the songs in “MAX.” In total Ringmasters produced 36 songs (about 3 hours 30 minutes) involving ten musicians, vocalists, all suitable for a high-end luxury brand. In addition to that, Ringmasters curated of over 32 hours of songs on the market for Globus stores.
Magazine zum Globus AG
|Creative Director||Lukas Frei|
|Music Production||Ringmasters LLC|
|Music Director||Daigo Kawai|
|MAX Programmers||Courtney Reed|
|Orchestra Coordinator||Todor Mitrov|
|Recording Studio||Sofia Session Studio (Sofia, Bulgaria)|
Music Production / Orchestra Production / Max Programming